This was a surprising case study for me. I've only read a few so far, and thought they were pretty weak. But this one was thorough, bringing tons of context, and I learned a lot. (For instance, it gets into the religious breakdown of India's population and what associated diets that implies—which is crucial for a hamburger restaurant.) I'm also very much here for Mike talking about the mysterious Biscuit Box.
I tried the McRib and the Holiday Pie. Both are... not that great honestly. But I did love today's case study and would be very interested in trying the menu in India.
This was a surprising case study for me. I've only read a few so far, and thought they were pretty weak. But this one was thorough, bringing tons of context, and I learned a lot. (For instance, it gets into the religious breakdown of India's population and what associated diets that implies—which is crucial for a hamburger restaurant.) I'm also very much here for Mike talking about the mysterious Biscuit Box.
I tried the McRib and the Holiday Pie. Both are... not that great honestly. But I did love today's case study and would be very interested in trying the menu in India.